Silvertone World - Amplifiers - 1950s

The 1344 amp began its life as the 1304 in 1949. It became the 1344 in the Fall/Winter catalog of 1950, at which time it had the Silvertone logo applied in the decorative silver band around the amp. Throughout the life of this amp, the 'vibrato' listing in the catalog is labeled 'tremolo' on all actual amps. There is some mystery regarding this amp; the innards are nearly identical to the 1303, even though the 1303 looks just like a 1300.

Introduced:
Spring/Summer 1949 at $79.95 as the 57K1304

Through its career, it was :
57D1304
57E/D/H/K1344

Retired:
Spring/Summer 1954 at $89.95 as the 57HO1344L

Click for full view

Sears would frequently assign different numbers to the same products over their available lives, and this amp was no different. The first listing below is for a 1304, then it became the 1344, then the 1344 with tremolo speed & intensity, presumably the 1344-A.

Click for full view