Murph Guitars was a family-owned and staffed business run by Pat Murphy in the mid-1960s in San Fernando, California. In their short history, they built an extremely varied line of solidbody, hollow and semi-hollow body guitars, and were attempting to branch out even further when bad luck in the form of litigation fell upon the company and Murphy Music Industries went bankrupt in the spring of 1967. A sad end to a cool company, and the birth of the Rarest Silvertone Electric Guitar. Ever. This guitar was one of 25 that Murph built 'on spec' for Sears, with the promise of more orders to come. Sears had exhausted their purchasing budget for fiscal '66, so the 25 that Murph made were the only Murph Silvertones ever made. They never made it into any catalog, and I wonder if they ever made it into any Sears store.
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The Murph-built 12-string electric could have been one of the greatest-selling Silvertones ever. Alas, it was not to be.