The 1410 preceded the 'metallic turquoise'
1413/17 and shared a similar body shape, but the 1410 was rawer, less refined.
The wood grain shows through he red finish pretty nicely, and for $40, it wasn't
a bad deal, really. Plus, I never saw another 'cheese grater' pickup on a
Silvertone, so it has that going for it.
Click for full view
The 1410
'slab' guitar was proclaimed a 'thrift model'
in its 1963 catalog listing, and that's pretty much the bulk of the story.
Our friends at Kay provided us with a mutated-Strat shape, no contouring, no tremolo, just a super-basic
'rich cherry-red' one-pickup
guitar. For the time it was available, it was the lowest priced electric guitar
Sears offered, so the 'thrift' moniker was a selling point, not a detractor.
Ya now what the 1410 looks like to me? It looks like the kind of
guitar you'd make in shop class.
Introduced:
Fall/Winter 1962
57H141oL for $38.95
Retired:
1963 at $38.95
as the 57A1410L
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