The 1410 preceded the 'metallic turquoise' 1413/17 and shared a similar body shape, but the 1410 was rawer, less refined. The wood grain shows through he red finish pretty nicely, and for $40, it wasn't a bad deal, really. Plus, I never saw another 'cheese grater' pickup on a Silvertone, so it has that going for it.
Click for full view
'slab' guitar was proclaimed a 'thrift model' in its 1963 catalog listing, and that's pretty much the bulk of the story. Our friends at Kay provided us with a mutated-Strat shape, no contouring, no tremolo, just a super-basic 'rich cherry-red' one-pickup guitar. For the time it was available, it was the lowest priced electric guitar Sears offered, so the 'thrift' moniker was a selling point, not a detractor.
Ya now what the 1410 looks like to me? It looks like the kind of
guitar you'd make in shop class.
57H141oL for $38.95
1963 at $38.95
as the 57A1410L