Silvertone World - Acoustic Guitars - 1970s - Model 1219

The popularity of the comedy/music show 'Hee Haw' surprised TV executives who thought that 'cornball' country had had its day. After a quick run on CBS from mid-'69 thru '71, it was cancelled (in their giant "rural programming" purge), but became even more successful in syndication, running until 1986. Buck Owens, after a HUGE career in the '60s (think Garth Brooks huge) was host of the show along with Roy Clark. Buck had a resurgence in recording and popularity in the late 80s and passed away in 2006.
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The 1219 or

'Buck Owens American' model, was licensed by the Chicago Musical Instruments company; Gibson's parent company during the '60s, and the same folks who brought us the famous EchoPlex, the first phase shifters and fuzztones.
The guitar is based on a Semie Moseley (Mosrite) design, but Buck figured that an expensive custom job wouldn't sell very well. Buck worked out a royalty deal with Sears that had Buck getting a sweet $2.50 for every guitar sold, and the return of the first 'celebrity' model guitar for Sears since the Roy Rogers model in 1958.

Introduced:
Fall/Winter 1971 at $82.95
as the 57G1219L

Retired:
Wish Book 1971 at $82.95?
Not offered in the 1972 S/S catalog.

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All of the details of the CMI licensing of the 'American,' its royalty rate, and the Semie Moseley origins of the original guitar are from BuckOwens.com